NASCAR Sprint Cup driver Danica Patrick is losing her primary sponsor, GoDaddy.com, the webhosting service (we like these guys better anyway) service that has sponsored her number-10 Chevrolet race car.
Patrick is currently in the last year of her contract with Stewart-Haas Racing, and she’ll be seeking out new sponsorship and hopes to re-sign with the racing organization and land a new sponsor.
“It is our intent to continue raising our performance bar with all four Stewart-Haas Racing teams and delivering results to our constituents now and in the future,” executive VP Brett Frood said in a statement. “With Danica, we see a driver with unparalleled resolve and tenacity. She is an individual who transcends the sport and we look forward to fostering new partnerships for her and the No. 10 team.”
The 33-year-old hasn’t won any races, but she has six top-10 finishes in her career, which began as an IndyCar racer.
GoDaddy has backed Patrick as her main sponsor since 2010, and she has also appeared in many of the company’s commercials, most notably those shown during the Super Bowl.
The company plans to continue its relationship with Patrick in that fashion, but chief marketing officer Phil Beinert explained that GoDaddy is dropping its NASCAR sponsorship because the sport is mainly popular in the U.S. and the company is planning on targeting a more global customer base.
“We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family,” Bienert said. “We have the utmost respect for Stewart-Haas Racing, and they’ve been phenomenal partners.
“In fact, NASCAR has been a tremendous domestic platform to help us achieve an 81 percent aided brand awareness domestically, but at this stage, we need a range of marketing assets that reach a more globally-diverse set of customers.”
Source: Starpulse Celebrity News